This season’s London Fashion Week, held from 18th–22nd September, was a vibrant celebration of fashion, creativity, and individuality. Though my schedule only allowed me to attend from Friday to Sunday, the experience was filled with inspiring shows, curated looks, and a touch of luxury at the Waldorf Hilton. From press fittings to standout runway moments, it was a weekend that reminded me why I love this fashion season so much.
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As I planned my content calendar at the start of the year, one event I eagerly anticipated was London Fashion Week. I was looking forward to the runway shows, the networking, and a good reason to dress up! Organizing logistics—from securing the perfect hotel to planning outfits and managing invitations—was an adventure, but everything came together seamlessly. The event ran from February 20th to 24th, and while securing a hotel around such a time was costly, I was fortunate to split expenses with a friend. After careful searching, we found a charming hotel with plenty of natural light, ideal for both comfort and content creation.
In the next sections, I’ll delve into the various shows I attended, sharing my thoughts on the standout looks and the captivating impressions they left.
If you have seen my Instagram you would have seen my Instagram stories, reels and photos from the Pure London show I attended recently. Curtesy Jayley Collection, I had the opportunity to attend the Pure London Fashion show which took place from 16-18th February at Kensington Olympia in London.
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